07 · What If
What if I ran marketing
for your favourite brands?
I pick brands I admire, find the problem their marketing hasn't solved yet, and build the plan I'd pitch if I had the job. Public data only; the opinions are mine.
Who buys, and what do they actually feel?
What is the brand missing about them?
The campaign or plan I'd run.
The number that shows it worked.
The case studies
Each one shows a different part of a marketer's job. Tap a card to read the full plan.
FFridoNewWhat if Frido went to where discomfort starts?
Office, society and weekend camps that hand people a personal reason to visit a store, tracked from camp to purchase.
ZZudioZudio barely advertises. What if it owned the haul videos shoppers already post?
A local feed made by real shoppers, built around an in-store Find Wall, city by city.
ZZen DiamondWhat if I ran Zen Diamond India’s marketing for a full year?
A 12-month plan with six campaigns, from festive gifting and store launches to CRM and creators.
FFoxtaleWhat if Foxtale grew through routines, not just more ads?
Public reviews turned into four shopper segments, routine kits and a 45-day repeat journey.
Hiring for brand or growth? Let's talk.
I'm looking for brand, growth and category roles at consumer brands. If one of these cases got you thinking, I'd love to hear what you'd do differently.