03 · PGDM Projects
Nine projects. One obsession with brands.
Projects from my PGDM in Marketing at WeSchool. Tap any card to open the full deck. For my newer, self-initiated cases, see What If.
Winning quick-commerce shoppers
How Flipkart Minutes could win and keep quick-commerce shoppers, using SuperCoins, personalisation, family plans and festive bundles.
A 360° plan for a trusted skincare brand
Consumer insight turned into a winter campaign, refill stations, geo-targeted ads and trial packs.
Brevity: a travel-wear line
A new travel-wear line for Westside, with its positioning, store layout and visual merchandising.
Your Canvas, Your Story
An IMC campaign that brings women over 40 into Sugar’s story through AR, experiential and digital, with a projected 150% ROI.
Fast Fashion Strategy
Strategic analysis and marketing recommendations for Zara's fast fashion model and customer engagement.
Service Experience
Customer experience strategy and service design for India's leading beauty salon chain.
Travel Marketing
Digital marketing strategy and customer acquisition campaigns for India's leading travel platform.
Top 3 finalist: Transformative Marketing
How Zomato and MyGlamm use personalisation, purpose and innovation to win Gen Z. Top 3 finalist at WeSchool’s Round Table Conference.
Building a wellness brand from scratch
A menstrual wellness brand built from zero: positioning, STP, marketing mix, product roadmap and an app concept.