Three roles. One through-line.

• Help retail brands decide where to open in Pune by analysing malls, high streets, catchments, footfall and competition.
• Build brand presentations and site pitches, and run outreach to retailers planning to expand.
• Manage brands, developers and landlords through negotiations to a signed deal.

What it taught me: a location decision is a customer decision. Who lives nearby, how they shop and what they'll spend.

• Visited 50+ B2B customers across Maharashtra and Gujarat to understand how they buy and where the Fuel4U sales pitch fell short.
• Ran micro-campaigns to build Fuel4U's perception in non-transport segments: infrastructure, agriculture and ready-mix concrete.
• Reworked the value communication and recommended demo videos, truck branding, digital sales kits, SEO and referral marketing.

What it taught me: the best pitch fixes came from customer visits, not from the office.

• Ran end-to-end hiring for IT and non-IT roles, screening 100+ profiles a week with a 20% selection conversion rate.
• Built sourcing plans that kept a steady pipeline of technical talent.
• Simplified hiring reports so interview panels could decide faster.

What it taught me: stakeholder management, reporting discipline and working to weekly targets.